Shopping How MDs choose face sunscreen What is K-beauty?Įmphasizing natural ingredients, Korean beauty focuses on improving the skin from the inside out. Because the product is enriched with vitamin B and minerals, it not only gently removes impurities, but also helps calm irritated skin, according to the brand.įor best results, the dermatologists we spoke to advised applying the product to dry skin in a circular motion to dissolve makeup and then rinsing with water. ![]() Makeup Remover The Face Shop Rice Water Bright Light Cleansing Oilįor a gentle makeup remover, consider this one by The Face Shop, which has a 4.4-star average rating from almost 6,000 Amazon shoppers. The first step in the 10-step routine is “double cleansing,” which involves wiping your face with an oil-based cleanser and following up with a water-based cleanser. In addition to sharing their favorite products, they also laid out the proper techniques to apply the products correctly. If you’re unsure where to start or are looking for a specific type of product, consider these recommendations from Chung and Jane Yoo, two board-certified Korean dermatologists - we compiled additional and highly-rated options based on their guidance, too. There isn’t a one-size-fits-all approach to K-beauty, and depending on your skin type, there are various products you can combine to achieve the results you want. “Think of the 10-step as more of a guideline, and not a hard rule to follow,” Cho said. And though the name suggests otherwise, you don’t have to do all 10 steps to achieve results. The 10-step K-beauty routine is a multi-step skincare routine that Cho played a large part in introducing to the United States. The 10-step K-beauty routine: A beginner's guide Shopping What dermatologists want you to know about retinol We also got some specific product recommendations from those experts and compiled a few of our own highly rated options that are in line with their guidance. To help you navigate the expansive world that is K-beauty, we consulted board-certified dermatologists and the founders of leading K-beauty brands for some advice on getting started. ![]() “I think it's great that the K-beauty is here because it's another avenue by which to share cultural knowledge, tolerance and understanding between people,” said Christina Lee Chung, MD, FAAD, a board-certified dermatologist at Schweiger Dermatology Group. And the experts we consulted believe that as this facet of the skincare industry has grown, so has the understanding of Korean culture in the U.S. Cho helped popularize the now-notorious “10-step routine” that has become synonymous with K-beauty, while Yoon brought her Peach & Lily K-beauty products to more than 2,100 CVS stores across the country. Licensed estheticians Charlotte Cho and Alicia Yoon, founders of Soko Glam and Peach & Lily, respectively, have both contributed greatly to the growth and visibility of Korean beauty in the United States. While K-beauty products have always existed in Korea, they hit the U.S. ![]() And that interest only seems to be growing - another trend forecasting company, Prophecy Market Insights, projects the Korean beauty industry will be worth $31.6 billion by 2029. Known for its gentle but highly effective ingredients and innovative formulas, the Korean beauty industry is currently among the top 10 global beauty markets - in 2017, it was worth over $13 billion, according to market research firm Mintel. We rounded up the 13 best, top-rated, must-have-or-I’ll-cry products that have become cult favorites in the Korean (and now American) beauty world, so you, too, can fall in love.Over the past few years, Korean beauty (or K-beauty) has exploded in popularity. ![]() Basically, K-beauty is life.īut we also know that K-beauty can be overwhelming-where do you start when you don’t even know what half of the ingredients do, and you can’t physically pick them up in the skin-care aisle at Walgreens? That’s where we come in. Sure, on one side of the K-beauty spectrum, you’ve got your gimmicky banana-shaped hand creams and hair masks housed in mayonnaise jars, but on the other side, you’ve got insanely powerful eye creams infused with snail mucin (which helps reduce fine lines), cleansing oils and balms that remove waterproof makeup without stripping skin, gentle toners that kill whiteheads and blackheads while moisturizing your face, and approximately a billion other excellent mashups that all work to hydrate your skin while zapping dark spots, wrinkles, discoloration, and acne. By now, unless you’ve been living under a rock-no, scratch that unless you’ve been living in a “Blast from the Past” apocalyptic bunker for the last two years with zero communication with the outside world, then you’ve undoubtedly already heard of America’s obsession with Korean beauty products, and for good reason: They really, truly work.
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